The CFP® certification is recognized as the highest standard in personal financial planning. 



When it comes to ethics and professional responsibility, CERTIFIED FINANCIAL PLANNER™ professionals are held to the highest of standards. CFP Board has exclusive authority to determine who may use the CFP® certification marks in the United States. CFP Board conditions the permission it grants individuals to use these marks on their agreement to abide by certain terms and conditions specified by CFP Board, including adherence to CFP Board's Standards of Professional Conduct.

CFP Board's Code of Ethics outlines CFP® professionals' obligations to uphold principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence. And the Rules of Conduct require CFP® professionals to put their clients' interests ahead of their own at all times and to provide their financial planning services as a "fiduciary" — acting in the best interest of their financial planning clients.

Today more than ever, CERTIFIED FINANCIAL PLANNER™ professionals are an essential resource. From budgeting, to planning for retirement, to saving for education, to managing your taxes and your insurance coverage, “finances” doesn’t mean just one thing for most

 Americans — and “financial planning” means much more than just investing. Bringing all the pieces of your financial life together is a challenging task.

Although many professionals may call themselves “financial planners,” CFP® professionals have completed extensive training and experience requirements and are held to rigorous ethical standards. They understand all the complexities of the changing financial climate and will make recommendations in your best interest.